SEO is the short way to say Search Engine Optimization. It is the practice of trying to get better rankings in Google, Yahoo! and MSN. Those three are known as the ?big three? because nearly all searchers use one of them, so it is the most profitable for you to try to optimize for them.
Americans conducted 7.4 billion searches online in May, up 12 percent from April. Google Sites registered the most search queries performed with 3.3 billion, followed by Yahoo! Sites (2.1 billion), MSN-Microsoft (963 million) – Comscore
Search engines take into account many things in your website, optimizing those is called on-page optimization, everything that isn?t your website is off-page optimization. Now, while the exact ranking formulae are secret, this is what is widely believed as ?simple SEO?.
First, we want to improve on-page optimization. So we have to pick keywords. There are a variety of tools you can search for which will give you lists of keywords that are usable.
Now you have your keywords. So you now have to see what the top 10 people are doing for them (warning: basic html and math needed ahead). Go to the top person on the most important keyword you have, on google. As an example, we?ll use the keywords ?free downloads?, and I?ll do the math with you.
The number one website is , so let?s analyze this top website.
Keyword density is the measure of how many times a keyword appears compared to the rest of the text in that area. The areas include: title, meta keywords, meta description, plain content (text), h1, h2, h3, bold, italics, underlined and domain name.
Let?s do some of the math for ? Their title is: ?Reviews and free downloads at ? First we ignore any ?common? word, like ?and, the, at? etc. So we have: ?Reviews free downloads ? So, ?free downloads? takes up 14 characters out of 35, or 40%. In the meta description tag, it?s 14/272 = 5.14%, so go on and on through the list, keeping it in an excel. After you?ve done the top 10 in google, go to the top 10 in yahoo and msn, ignoring the repeats and do it again. Now, take the average. For the title, let?s say my average was 15%. I wanna try to have a percentage close to that. Too much, and I might get penalized, too little and It wont help.
That?s the basic on-site SEO. Matching keyword density on the site. Off-site seo is everything that is not on your site, mainly getting links for the beginner. The kind of links you want are links from a relevant website that has few other links to other sites. Ways to get these: Submit to directories and reciprocal linking. Submit your site to directories. You can find many lists of them on google. Reciprocal linking is trading links, or in effect, ?I?ll link to you if you link to me?. The best way to get one is to go to a person who?s site is close in topic with yours, find their email and send a personal one.
Dear (contact info, or Webmaster)
I was looking at your site and I really liked (thing on their site) about it. (comment about site). I have placed a link to you at (URL of link you place to them) and would appreciate if you?d link back.
(your site url)
Yes, you have to do this manually, yes, it will help you, and yes, you have to link first. You?re the one asking for a link, so you have to show them you mean it.
Do that for all the top websites in your keywords, and keep doing it. The more you get links, the higher you?ll be in the rankings. You can find the number your competitors have by going to MSN search and typing in ?Link:? for my example. It showed that there were 692,811 links to ? Better get to work.
straight talk time
EVO II ‘s RAP SHEET
THIS SOFTWARE IS NOT A CRIMINAL BUT A SAVIOR TO YOUR SEO WORK, THAT IS OF COURSE IF YOU ARE ON
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FORCEFUL PETER DREW NEWBORN EVOLVED SON A I. HE SPEAKS ALL LANGUAGES AND IS EXTREMELY AGILE,
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POLICE AND EXPERTS FAR AND WIDE ARE WARNING ALL CITIZENS THAT IF YOU SEE HIM, MAKE FRIENDS WITH
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? BRUTE FORCE SEO EVOLUTION ALL RIGHTS RESERVED
Brute Force SEO for serious marketers only
Publicists: It’s Time to Embrace the
Technology of Online Press Kits
So you have a cell phone, a Palm Pilot, an automated office complete with teleconferencing, remoteaccess,
Web site and e-mail addresses. So what? Just because you’re always available to the media
doesn’t mean the media has easy access to your clients. What will your high-tech office be able to do
when a reporter wants a press kit at 7 p.m. on a Friday evening? Nothing – except hastily prepare the
hard copy kit for a costly overnight shipment.
There is a simple way to eliminate the need for keeping a large inventory of hard copy press kits and
reduce your dependency on the shipping company guy: publish your clients’ press kits online.
Making the move from hard copies to press kits published online that are always-accessible is essential
in today’s age of e-mail. The corporate world lives by e-mail; reporters and other media professionals
are no different. These people are busy and time is always of the essence when they’ve got deadlines
breathing down their necks. The decision to use your client in a story instead of someone else is
contingent on whose information is easiest to get. If it takes all night for your client’s press kit to reach
their desk, you might get bumped.
I know what you’re saying right now. “But, Drew, I e-mail my clients’ press materials to the media.”
Well, that’s great, but just because reporters use e-mail doesn’t mean they open every stranger’s
message that arrives in their inbox and it especially doesn’t mean that they even bother opening your
attachments. Why? Because it’s too risky.
First of all, everyone knows not to open an e-mail from someone you don’t know; especially if there’s
an attachment. This is e-mail safety 101. Strange e-mails with attachments usually mean one thing:
virus. At least, that’s the take of most business’s firewalls and anti-virus protection systems. You may
think you’re making waves by mass e-mailing your media lists with attached press releases, but how
many calls are you getting back? Not many, since your important e-mail has been tossed out with the
“wasser” worm and those annoying “enlargement” e-mails.
So what’s the solution? Reject technology and start snail-mailing and faxing again? No. Embrace
technology and publish your press kits online.
Now, an online press kit is not a Web site. Don’t be confused by the term “online.” Though an online
press kit can be displayed online and present information like a Web site, it is really a virtual folder or
briefcase that allows you to upload and store your press materials on the Internet. Once in your online
press kit folder, these documents and images can be distributed as links – not attachments.
When you prepare your sharp, concise e-mail pitch to the media, you simply insert links to your clients’
press kits. When the reporter clicks the link, the document can be opened and saved on their computer.
It opens like an attachment, but the documents themselves live online. Instead of piling them onto your
e-mail, you’re simply providing directions (a link) to get to them. They become part of the e-mail
message, so a media outlet’s virus protection system won’t automatically kick it out of the system.
Virtually anything can be uploaded to an online press kit: press releases, high-resolution images, video
and audio clips, graphics and more. Plus, since you have control over your online press kits, you can
always be sure they’re up to date.
Now you’re thinking “Wow, these things sound great, but I bet they are expensive.” Not necessarily.
Though there are online press kit programs available that cost into the thousands, they usually include
extra features you don’t really need and will probably never use. Think of the online press kit market as
the binder or folder aisle at your favorite office supply store. Sure there are binders with all kinds of
extras, but you pass those by for what you need and the price you can live with.
Face it – technology is only going to get better and faster. Don’t be left in its dust trying to wave down
that brown truck with your emergency overnight press kit. By going online with your clients’ press kits,
you’re not only making them easy to access, but easy to cover by the media. The media loves that – and
so will your clients.
Reality Check time:
When it comes to Site Promotion (which SEO is used for) Okay, so you want to be be technical? It’s used to position your site in the search engine to get traffic, visitors, or simply buyers. Maybe you just have a community message that you want to spread domestically or even globally or sell globally or domestically. Whatever the case. Look me in my eye when I tell you this: (figuratively speaking)
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But listen, it was then that I join the force.
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I have to change the handles do to privacy law but the events that occured are true so just listen.
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Ernest Kulzer (another friend of mine who works with me, and uses BFS for personal stuff on his off time) does the all but popular CPA. He says he used to think it was an overflooded market with clickbank and commission junction and amazon. But he remains on page 1 in google, msn, and yahoo for the phrase improve credit score which is a highly competeitive term. He promotes his affiliate links via Bruteforce and with Bruteforce evo 2.
He makes no less than 5 sales per day for a pretty high ticket subscription based membership program. I’m afraid he will be quitting soon because the money is so good and he will be buying his own Bruteforce Evo II membership.
Finally we here at the office use it in our PR department for more than 5 years to promote 121 fortune 500 companies that we represent. We create untouchable advertising and marketing campaigns and promote them via Bruteforce and with Bruteforce evo 2.
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FOR MORE INFO AND required READING GO HERE: